Collaboration Peter Hill and J.J. Voss (Photographer)
S U P E R F I C T I O N S
Dr Harald "Zimmer" Fraem
Dr Harald "Zimmer" Fraem, is, like Dr Willi Bongard, another of the art world's
futurologists. A Museum of Contemporary Ideas press release explains hismodus operandi.
"For the past five year's Dr Harald Fraem from the museum's Department of Computing and
Electronic Networking has been producing his Top 100 Art Words and Phrases, to be sold
to magazines, collectors and curators around the world.
Every issue of the world's leading five contemporary art magazines is scanned into the
museum's computer system, including titles and text from gallery advertisements along
with articles, interviews, and reviews. The magazines locked into the system are: Parkett
(Switzerland), Kunstforum (Cologne), Flash Art (Milan), Artscribe (ex-London), and
Artforum (New York).
The system is programmed to block out many thousands of words and phrases including
prepositions, artists' names, and commonly occurring nouns and verbs, such as: gallery, paint, biennale, recession, museum, gestural, and pissed as
a newt (see Legless).
Once the important task of sifting and elimination has occurred, Dr Fraem and his
assistants are usually left with some 1500 art terms, the majority of which are
discarded. The more appearances a word or phrase makes the higher up the listings it
is placed. Generally speaking those words in the Top Ten positions have been working
their way up the list through several seasons, while those in the final ten slots are
either on their way in (and very fresh), or their way out (and very stale).
The following come from the 1991 list:
10. Secondary Market
11. My Project is about
18. Cynical Manipulation
19. Knight's Templars
22. Linguistic Darwinism
23. Intelligent Gloves
25. Death of the Curator